That being said I dont see hardly any commercials. Some shows I do watch I do so via Hulu, or other means. Well last night I was catching up on Modern Family and was patiently waiting for the commercial break to be over for the rest of the show.
That's when this came on:
The most important part is the opening. This is where a commercial should really snag you and get you latched into it's content. It should be clear and concise and really speak to a deep emotional reaction to the viewer. Typically this is where a common problem is revealed, then your brain thinks that the rest of the commercial will be how there's a new super duper way to solve the problem.
If you haven't clicked on the commercial above, let me quote the beginning line of the commercial for you.
"Choosing a toothbrush can be confusing."
Really? Have you, or anyone you've known been that perplexed by this choice? I realize there are ones that are more ergonomic than others. Ones with soft to hard bristles, different colors and things. Some spin on their own and some *gasp* make you use your own muscles to use. But seriously, has anyone walked into the toothbrush aisle at the store, took a brief look around and just threw your arms up in the air and said, "Oh, fuck this!"
Luckily a professional dentist was on hand at this store to help this lady out. However if you find yourself in this predicament might I offer a few suggestions on making your choice a little easier:
Cory's Handy Guide to Toothbrush Purchasing:
- It's a goddamn toothbrush, just grab one at random and go home and brush your damn teeth.
- Use the extra brain power you didnt spend on your tooth brush choice to teach your child, cure cancer or club people to death that make these types of commercials.